Our catering is a lot like life: it's all about relationship
Shiri Reuveni-Ullrich

Sallie Fraenkel
Officer
Board member
Sallie Fraenkel is the founder and president of Mind Body Spirit Network, a consultancy providing strategic marketing, branding, and business development services to the wellness, hospitality, spa, and travel industries. Through the network, she also produces events that bring people together around spa, wellness, food, beauty, and travel — making meaningful connections a hallmark of her work.
Sallie previously served as Chief Marketing Officer and Chief Operating Officer of SpaFinder Wellness and as Executive Vice President of the Global Wellness Summit, overseeing major expansion of both organizations during a decade-long tenure. Earlier in her career, she spent more than 20 years as Senior Vice President at Showtime Networks. She serves on the boards of several wellness and mission-driven organizations and is an active connector across the wellness, hospitality, and food communities.
Sallie’s expertise in brand building, marketing, event production, and community-building makes her a valuable advisor as Rising Above Bakery grows its public profile and partnerships.
